Selecting the right campaign goal is one of the most important parts of launching on Sound.me. Your goal determines the type of creators your campaign will reach, the number of posts generated, and the type of engagement you can expect.
Available Goal Types
1. Volume Campaign (Nano Creators)
Focus on generating a high volume of posts.
Targets creators with 100–5,000+ followers.
Best for spreading your sound quickly and maximizing user-generated content.
Works well when your objective is sound virality rather than engagement.
2. Engagement Campaign (Micro & Macro Creators)
Prioritizes high-quality posts from creators with larger audiences (10K+ followers).
Delivers fewer posts but higher visibility and stronger engagement rates.
Often more expensive, but ideal for brand credibility.
3. Mix of Volume + Engagement
Balanced option that combines nano, micro, and macro creators.
Allows you to experiment and measure which strategy works best.
Recommended for first-time users.
4. Rapid Pop
Designed for urgent, time-sensitive campaigns.
Content delivery can begin within hours.
Ideal for quick activations or trend-driven promotions.
5. Engage Plus (CPM-Based)
Guarantees a minimum number of views.
Runs until the set CPM (cost per thousand views) target is achieved.
Great for advertisers who want measurable and predictable reach.
6. Custom Campaign
Offers complete flexibility.
Choose follower ranges (100–100M+) and filter by region, age, and gender.
Best for advanced marketers who want control over audience targeting.
Choosing the Best Goal
If you’re unsure which direction to take, the Mix campaign is a reliable starting point. As you gain more data, you can refine future campaigns toward Volume, Engagement, or Engage Plus based on performance.
Register and start your first campaign!
If you still have any questions, check out here on how to contact us!
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